Category Archives: HR Influencers

Top 100 v1.14 Dan Hilbert

By John Sumser

So far, the people covered in this series are a part of the industry’s bulwark. These folks shepherd new ideas into our universe with the painstaking care of estate conservators. Much of the ebb and flow of influence is spent on nuanced movement of the status quo.

Influence is precisely a complex calculus of popularity and connection. The development of influence requires a combination of larger than life persona and a level of connection that resembles good ole boy backslapping. You are either in the middle of the self-reflecting giddiness or you are an outsider.

The surprise is that so much energy goes into the maintenance of the existing state of affairs. Influence can not be harnessed nor accumulated if things are changing all of the time. The industry’s resilient sameness is exactly a consequence of the same old people doing the same old stuff.

Except, it’s not really like that at all. When you are gasping for traction; seem on the verge of an amazing insight or trying to peddle the future into our risk averse community, it’s always going to seem like it’s all windmills and you’re all Quixote.

So many people want to change so much. The development and deployment of influence takes patient building of credibility. It often requires a business-like acceptance of the idea that getting something done is preferable to getting nothing done and usually preferable to being right.

Then, there are the very few for whom being right is either a professional posture or a tremendous accident of good timing. Where John Sullivan is a professional agitator, Dan Hilbert has the good fortune of being the right guy in the right place at the right time. And, make no mistake, he is uncompromisingly right.

Hilbert is in HR by accident. The serial entrepreneur builds and sells companies for a living. His work history began with a successful stint as a third party recruiter. He placed systems engineers.

At the peak of the dot com giddiness, he found himself detoured with a very sick spouse and an equally sick company. One thing led to another and he became the VP of HR for a little gas station company called Valero. In Dan’s tenure, the firm went from $2 billion in annual revenue to $95 billion. It was one of the fastest growing companies in the history of American business.

Not knowing anything about HR but external Recruiting, Dan was free to apply his extensive supply chain experience to our standard problem set. Since he was too green to know what was impossible, he built analytics systems that were capable of predicting business performance. When his HR analytics began predicting plant disasters and productivity curves, the management at Valero began to listen.

Hilbert racked up a bunch of awards. Valero peaked. Hilbert collected on his stock options and got out of the business of being in HR-Recruiting.

He built Orca Eyes, his HR analytics company, from scratch in a town between Austin and San Antonio. The firm ties disparate HR databases together to produce accurate and predictive analytics.

Lots of HR people really hate it. While there’s a lot of kicking and fussing about introducing accountability into HR-Recruiting, nothing ever seems to actually happen. HR-Recruiting is high on conflict avoidance. Great business is high on conflict resolution. Continuous improvement requires an applecart upsetting demand for lower prices and higher quality. This is deeply ingrained in Hilbert’s psyche.

Hilbert prefers to talk to the folks in the CFO’s office. They understand that it’s exactly possible to measure and predict much of human performance. They know that well managed supply chains produce sustained competitive advantage. An awful lot of them have given up hope that anyone in HR-Recruiting will ever understand the real nature of business.

So Hilbert stands, at the tip of our evolution as an industry, collecting lightning bolts.

One thing is really, really clear. HR-Recruiting is going to be disrupted in the exact same way that other service professions were plowed under. In the near future, the function will be performed with complete accountability, more reliable results at a price point that’s closer to 10% of current expenses. When that happens, Hilbert’s Orca Eyes toolset will provide the roadmap.

With OrcaEyes, the complex map of HR data is synthesized into actionable reporting prioritized by business impact. Simplified from the cacophony of typical HR reporting, key initiatives are coded in Green (OK), Yellow (watch it) or Red (Something’s broken). The reporting framework clearly and specifically ties HR-Recruiting expenses, policies and practices to precise business consequence. With the tool in place, HR becomes a predictive engine for the organization.

Dan has the kind of sense of humor and self-confidence required to be an industry’s real change champion. Get used to hearing his name bandied about. He’s a classic example of what happens when you let someone with a little Recruitining experience into a decision making role.


John Sumser is the founder and CEO of TwoColorHat, a company specializing in market strategy for HR – Recruiting Vendors. You can keep up with his other stuff at johnsumser.com. Follow the rest of the Top 100 Influencers project.

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Top 100 Influencers v1.13 Dr. John Sullivan

By John Sumser

There are a group of people who influence the industry because of the things they make possible. Generally, these folks are really bright technologists or academics who think they have found ways to get the job of Recruiting or some branch of HR done better. In general, they look at the assembled masses of the current industry with something that borders on contempt. Their contribution is a little direct and a lot about opening minds.

The role of academics and well heeled technologists seems to be to disrupt. These riot instigators persist with uncomfortable questions like ‘why isn’t your profession adding to the bottom line’ or ‘tell me the ROI of your Recruiting operation’. Rotten tomatoes, disruptive technologies and really innovative ways of doing things seem like trouble to old experienced hands. These folks like being that sort of trouble.

Like the sand that produces the pearl in the oyster, these professional irritants interrupt smooth function to produce a new beauty. By making people think, ask questions and doubt their fundamental assumptions, they pry open the world of possibilities. It’s a thankless job and the really great ones expect little in the way of thanks.

Causing people to question their assumptions means upsetting the apple cart, challenging the status quo. In order to really rankle the players, one has to be free to maneuver effectively. Two things make the posture possible: venture financing or a secure position in academia.

Dr John Sullivan has been at it for a long time. Born in New Jersey (there was lots of gambling, it just hadn’t been legalized yet), Sullivan went to school in Florida where he got his doctorate. His friends told him he belonged in California so he moved. Today, he lives on a cliff overlooking the Pacific Ocean, just south of San Francisco.

There are few people who make a stronger case for the importance of recruiting. Sullivan asks, rhetorically, “How long does it take to make a short person tall? Let’s say you could do it in 10 years. The trouble is that your business changed course 10 minutes ago.”

He has little time for the idea of internal development. “If you could hire Tiger Woods for your golf team, how could you say no. Great talent is what draws other great talent. Cost is completely irrelevant if you want to make a competitive difference.”

It’s strong medicine from the good doctor.

I was fascinated to discover that Sullivan and his eponymous firm do not take consulting dollars. They don’t do the things typically associated with consulting firms. Sullivan confided “When you take money from someone, you have to tell them what they want to hear. I’m just not any good at doing that.”

Instead, they tackle a single issue each year and travel widely to investigate the question. The street estimate is that Sullivan makes about 50 speeches a year and visits key companies and constituents as a part of the heavy speaking schedule. Over the years, Sullivan has used this method to cover a spectrum of recruiting issues. “The question is always, ‘What does it take to cause world class performance in this arena.”

Like a great evangelist, Sullivan repeats the same themes over and over again. “It’s about the money. Recruiting is a business decision. Cost doesn’t matter if you produce bottom line results. We should be supply chain heroes. Speed. Speed. Speed. You only matter if you give a competitive advantage.” He’s absolutely tireless And, it’s really refreshing to soak up the energy as he rails against the staus quo.

It takes stroing heretics to make a health profession. While I agree with Sullivan that industry hasn’t begun to behave professionally, that there is room for his brand of fire and brimstone as a good sign.

The people who make their way by stretching the boundaries of the profession don’t do it to win friends and accolades. Sullivan is internally motivated and wants to see the profession made whole and useful.

You can follow John Sullivan on his website or in his writings at ERE.


John Sumser is the founder and CEO of TwoColorHat, a company specializing in market strategy for HR – Recruiting Vendors. You can keep up with his other stuff at johnsumser.com. Follow the rest of the Top 100 Influencers project.

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Top 100 v1.12 J. William Tincup

By John Sumser

As I talked with William Tincup, I couldn’t help thinking about Kinky Friedman. Friedman is an Texan songwriter, novelist, humorist, politician who styles himself after Will Rogers and Mark Twain. Bigger than life and brimming over with ideas, Tincup, who is the public networking half of HR marketing firm Starr-Tincup, tirelessly channels Friedman’s hard-edged and plain spoken essence. The effect is enchanting: hard-charging, cigar smoking, outlaw admiring, creative energy from the heart of Texas.

It’s fair to say that there are not a lot of guys like this in the world of HR. William says that this is exactly what you want in a marketing consultant…out of the box and over the top. The thing is , when you dig just a little bit below the surface, you find the mind of a strategist.

Tincup extends his high volume high intensity approach to his networking trips. “I want to see as many people in San Francisco as I can in four or five days. So, I schedule 20 to 25 meetings from breakfast to late night. The best part of my job is that I get to talk with everyone.”

That’s why top level marketing people are such an important part of the fabric of the HR industry. They see trends from across a broad range of perspectives. Their views are inherently strategic and include broad market dynamics. Tincup is one of the best.

I asked him what he thought the biggest trends in the HR Market are right now.

Tincup believes strongly that the market has been “bamboozled” by Talent Management vendors. With some examination, this means that he believes that Mercedes level expectations were created just before Smart Car realities hit. He uses very strong language to describe the predicament of the mid market HR leader.

“The Talent Management Suite rhetoric exposed critical weaknesses in most HR operations. The clear identification of deficiencies and redundancies in most HR operations simultaneously scared and attracted the customer. Then, when the bottom fell out of the market, they could not afford to fix the problem that they’d identified to their bosses. The customer has egg on her face. The economic landscape is unravelling the idea of an integrated Talent Suite.”

“Recession has exacerbated the problem. They know the problem but the solution is out of reach. It has set the stage for powerful positioning by point solution providers. By simply ignoring the data redundancy problem and the risks of dis-aggregated tool sets, the sales of individual solutions should accelerate at the expense of complex suites.”

We talked further about the market.

“Little vendors are doing better with smaller customers. In the large players, the contract advocate is as likely to be replaced in the next round of shrinking as not. As a result, big ticket sales are slowing down even where there is budget. Meanwhile, smaller offerings from smaller vendors are taking hold. The enterprise level sale is too complex for the market and they have the messaging all wrong.”

Social media is making a big impact on the HR community though very little has made it to the level of policy. Individual practitioners are engaged in individual experiments while the issues sort themselves out. One of the key questions is the difference between public and private personas in an online world.

New individual brands like PunkRockHR, HRBartender, and Cheezhead are at odds with conventional notions of branding and decorum. I asked William what he thought about the matter.

“First of all, great new talent is surfacing. Have you seen Kris Dunn at Fistful of Talent? He’s simply amazing. A guy like that offering all that value and insight would never have had a hearing in the old days. So, the benefit is lots of great new ideas entering the conversation. Ultimately, this will accelerate the development of the HR profession.

The rest of the personal branding – private persona dichotomy is fascinating. Over the long haul, it boils down to credibility and authenticity. If the people with those brands deliver real value and it is consistent with their off line reality, they will flourish. The thing about massive distributed transparency is that it roots out deception and inconsistency. If they are not people of integrity, their futures are short.”

The conversation with William was amazing and vastly exceeded our allotted time.


John Sumser is the founder and CEO of TwoColorHat, a company specializing in market strategy for HR – Recruiting Vendors. You can keep up with his other stuff at johnsumser.com. Follow the rest of the Top 100 Influencers project.

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