Category Archives: Employment Branding

ATS.3 (Applicant Tracking Systems)

There are seven essential, interrelated components of an Applicant Tracking System. (You might take a look at this great little piece …Animals are Tracked, People have relationships.) The actual functionality is very simple and can all be generated from a single database.

The basic components are:

  1. Candidate Database (Resume and Relationship Information) This may need to be two separate databases to meet regulatory requirements
  2. Jobs Database
  3. Publication Services (for Managing the Talent Pools)
  4. Workflow Management (Routing and Scheduling)
  5. Searching and Matching Technology
  6. Embedded Wisdom (Help, Templates for Letters and Newsletters)
  7. Workspace Integration Services

Rather than cover a lot of old ground, please take a look at this series:

 

Also posted in Sourcing | Leave a comment

080519 Daily Links

  • Hit the Road, Jacque Ami sharpens the “Bringing Physical Community to Online Networks” point
  • Are Pro Bloggers Going Extinct Soon? Bloggers are going have to work harder on making their blogs more of a destination.
  • Despite My Best Intentions, I Just Can’t Stop… Compulsive news-media basher Toby Dayton can’t get over just how lost the newspapers are.
  • Marketing To Millennials “we’re going to facilitate an ongoing conversation that will engage you far longer and more intimately than a 30-second television commercial”. Sounds like they understand the value of the Recruiting Roadshow.
  • ATS Systems Don’t Add Value “Recruiting is all about relationships and most ATS (Animal Tracking System to me – animals are tracked, you have relationships with people), as they are designed and come out of the box, are inherently flawed when it comes to actually adding value to great recruiting.”
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ATS.2 (Applicant Tracking Systems)

The response to the first couple of articles in this series is interesting. Significantly, a number of credible market leaders think that the game is locked. Companies (vendors) who enter the Recruiting Software market will end up having to deliver ATS functionality if they want to stay in the game. Companies (customers) know how to buy job ads, ATS products and screening and assessment tools. So, that’s what they buy.

The hundred or so ATS vendors are stuck within the limits of customer purchasing policies and protocols..

The rush to Talent Management Systems, aggressively championed by the analyst community, doesn’t seem to have caught fire just yet. Lots of buzz but few sales.

Another group suggests that buyers segregate along three lines: Value, Early Adopter and Functional. The Early Adopters and Functional buyers focus on performance while the Value buyer concentrates on cost savings. HR buyers are prototypically Value Buyers. Innovation and the political risk associated with embarrassment are not for them. For this group, innovation seems to enter the marketplace through its most entrepreneurial windows (the staffing industry)

Meanwhile, the candidates are changing their game. In the Western world, anyone looking for a job uses the internet as a part of their search. Companies get Googled and "background checked" as a matter of course. Word of mouth is more important in employment branding than any other factor. Branding, referral programs, social networks, avatar based VR, new sourcing and optimized utilization of the 50,000 job boards are simply not a part of the standard ATS configuration.

There are, therefore, two ways to think about the role of the Applicant Tracking System.

  • It is the platform for all Human Capital Management systems because it is the first place that data about an employee hits the organization,
    or
  • It is a buffer between the organization and the outside world where legal defensibility is established.

It is either a platform or a buffer.

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