Category Archives: All

On Auto Mechanics

the-old-auto-mechanic-on-hr-examinerWorking Yourself Out of a Job vs Being Worked Out of One

My good friend Jeff Hunter occasionally writes parables at Talentism. Jeff, if you don’t know him, is one of the great practitioners in our little corner of the world. Currently responsible for recruiting, analytics, operations and technology in HR at Dolby, Jeff is one of the few folks in the business who have played all of the positions. From technology entrepreneur to Recruiting czar, Hunter offers one of the deepest sets of perspectives of anyone in the game.

Recently, Jeff read Putting HR Out of Business in these very pages.

His response, worth considering for its wonderful tribute to the people of HR who deliver excellence, compares the HR profession to automotive mechanics. He tells the story of his mechanic Steve. Jeff has a complex relationship with the mechanic who knows the intricacies of automobiles in ways that are hard to imagine.

Jeff points out that the jargon and affectations of a profession are important markers for specialized knowledge. He notes drivers do one set of things whle mechanics do another. He wonders whether or not the ‘experts’ have created a big mess by focusing on the broken-ness of things.

Using drivers and mechanics as a proxy for line supervisors and HR folks, he asks:

“What if being a good driver doesn’t mean what I think it does? What if the experts have just created a big mess because they are so focused on how broken mechanics are that they don’t ever really ask what “being a good driver” means. What if a good driver is someone who focuses on core driving mechanics, handles stressful situations well and achieves their goal of delivering passengers safely to their destinations? My gosh, what if the experts, in their kind-hearted efforts to get me to be good at just about everything associated with cars, are actually making me a worse driver? What if there are people who have a real talent for fixing and building and designing cars, just like I have a real talent for driving them? Wouldn’t it be better to find people who are the best at all of those things, so I could focus on being a better driver?”

This is one of those fantastic cases where multiple points of view are accurate and important.

I remember when there was a mechanic on every street corner. In those days, they did all sorts of things. Pumping gas, changing tires, fixing flats, overhauling engines, calming children and smoking cigarettes. It always seemed to me that mechanics smoked a lot of cigarettes. You could almost always buy a pack (particularly if you were under 12) from one of the guys at the gas station. Thinking back on it, I’m surprised that more mechanics didn’t die from cigarette ashes falling into gas tanks.

In those days, cars didn’t work very well. There was an unspoken conspiracy between the replacement parts brokers (the mechanics) and the automotive companies. Gobs and gobs of money was made because the entire system was broken.

Today, that type of mechanic is long gone. Factory mechanics are now the norm. You take your car to one of those places (either a dealer or a specialty shop). The specialists specialize because the tools required to do the job are so horribly expensive.

My car, a teensy little convertible, has a special spare tire that is deflated and comes with its own pump. Once you use the spare, it has to be reinstalled with a special piece of equipment. The same is true with brand specific computer testing and so on.

The old mechanics (who sound a lot like Jeff’s do-it-all kind of fellow) are lost with buggies and buggy whips. Outsourcing, at a consumer level has taken their place. The various functions, once performed at the gas station are now performed by people in clean uniforms who do repeated procedures.

Where did all of the mechanics go? They didn’t work themselves out of a job, they were disintermediated. That is, some of their work was automated; some of it evaporated (car quality kept getting better); some went to outsourcing, some was reabsorbed by the automobile companies in their quest for revenue.

The same thing has happened in medicine. All complex repeatable functions are performed by specialty units. The trend seems to be “if it’s repeatable, outsource it.”

It makes sense to have specialists do what specialists do, just as Jeff suggests. In fact, that’s one of the best ways to work yourself out of a job in HR. Find smart specialists who do the task routinely for other customers. Hire them.

From here, that looks like a view of HR as gateway. That’s certainly one of the important models for the future of HR. HR could become the place you turn to for excellence across the board, the keeper of the contracts. It’s small and hypereffective.

Another future looks like the gas station future. Take a good close look at the next gas station you visit, remebering all the while that this used to be the pivot point in the automobile service and parts supply chain. Today, the $100/hr mechanic (like Jeff’s mechanic, Steve) has been replaced by a $15/hr Twinkie and chips salesperson. You can still get the cigarettes.

Still another future moves HR into powerful, analytics driven value delivering gatekeeper role.

The point of working yourself out of a job is not to belittle the extraordinary work done by excellent mechanics. Rather it is to face up to the reality that the march of progress against inefficiency is relentless. All the happy customers in the world go away when a better car arrives.

On a final note, mechanics and drivers exist within an overall system. Their roles are shaped more by the system than by the details of their expertise. Neither side has to do anything for the roles to change. Progress takes care of that. Working oneself out of a job is the way that you become a part of the steam roller and not a part of the road.

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Review: Beyond.com

beyond-dot-come-201pxReview: Beyond.com

No matter what they say, the job board is far from dead or dying. There is simply no other effective vehicle for communicating employment opportunities to people you don’t know. Job Boards have become an essential channel of the employment market.

They never were and never will be a panacea. No information distribution channel is a ‘one-size-fits-all-tool’ for very long. While newspaper classified ads had a long run as the reigning monopoly, the replacement technologies are all simply elements of an ecosystem.

It may sound overly esoteric but there is no real definition of the term ‘job board’. Businesses provide a large number of services under that banner. Employment branding, resume databases, traffic wholesaling, banner advertising, search placement, candidate management, niche-specific news, alternate media for communications, matching services,job wrapping, targeted Email, company profiles, micro sites and newsletter sponsorships all compete for attention in the Employment Website sales force.

Some of the most interesting business models keep a really low profile. Aaron Matos’ Jobing is highly visible in local markets but unseen in the majors. The same is true of JobDig which has a similar model. The low to the ground, somewhat distributed operation that delivers job info is increasingly common. It makes sense. Recruiting is local and nichey. It works differently (as does all of HR) depending on industry and region.

Last we, we talked with the folks at Beyond.com. On the surface, the operation looks surprisingly like the DirectEmployer’s vision for the future. The Beyond.com system features thousands of domain names operating on a single technical platform. Beyond.com hosts over 2,000 job boards (of the obvious search for jobs type) and has distribution in another 15,000.

A big technical challenge, for sure, but that’s not what makes this operation sing.

I spoke at length about Beyond.com with Mark Anderson. Anderson is a long term industry player who has spent time at Trustar, Hodes, Appendant and now calls Beyond.com home. A recent addition to the team, Mark is responsible for ‘growing and managing a team of experienced business development professionals across various territories to expand the company’s brand, market share and overall recruitment advertising portfolio across major markets”

“We get to know candidates at the aggregate level and then build ever deepening relationships,” Anderson told me. “Once they’ve come and registered, we try to move the relationship to email. The various portals help us segment the traffic in a very refined way. For us, each piece of email we send a potential candidate helps us get a clearer and clearer picture of who they are and what they want.”

It’s an argument against too much focus on direct web experience and for a deepening reliance on data about specific candidates.

Beyond.com is sort of the opposite of the great job aggregators. They take all of the data they develop and use it to deploy clearer and clearer understandings of the market. Rather than starting with the goal of making a great big pile of stuff, beyond.com begins with a huge pile of job boards and uses traffic patters to clarify. Their very design produces meaning and anticipates the data structures of the semantic web.

It’s also great SEO. Beyond.com has the leading career page in a significant number of its 2,000 direct and 15,000 indirect niches. Because the company drives content to so many discrete niches, they end up serving lots of very fresh content, ‘:just the way the search engines like it.” The net result is that their jobs get extremely high search engine visibility. The try to harness the traffic, not as repeat visitors like most of the competition, but as tightly defined segments of job hunters by industry and niche.

Anderson says, “We’re the tool that you use even when you don’t know it.” By that, he means that no one knows the Beyond.com brand. Instead, they interact with the trench level implementations. Hundreds of sites like EEJobs, PhillyJobs, SalesHead, and TechCareers are the daily face of the company.

“We want to be a part of every company’s recruiting strategy,” says Anderson. “No one tool fits all circumstances. We are a smart and cost effective answer for a strategy that includes a portfolio of communications tools.”

As media continues to fracture and communications opportunities continue to multiply, there will be increasing value associated with narrow reach. While the rest of the players try to figure out how to add targeting precision, Beyond.com delivers it by design.

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Review: JobScience

jobscienceReview: Jobscience

That’s quite a name. Jobscience. At first, you’d have to guess that it was some sort of mad industrial psychology scientific laboratory where they tweak jobs into better alignment with something or other. Then you hear that they have a great legacy business in the health care field. Ah yes, Jobscience. What began as jobs in science is becoming the science of jobs.

At the helm of JobScience is an amazing guy, Ted Elliot. In the sea of conflicting advice about social media usage and policies, Elliot is a trained lawyer who is organizing his company to deliver effective and legal social processes. Ted is an interesting combination of early adopter, process innovator and conservative business decision maker.

JobScience is the first Recruiting as CRM tool to be built on a major CRM platform. The company, which has legacy ATS products in the health-care niche, is spreading its wings. Their toolset is the second largest application in the Salesforce.com ecosystem and a pioneering design effort to keep the wheels greased while Salesforce.com. does its thing.

That matters for a couple of reasons

  • Salesforce.com has a level of service delivery that is hard to duplicate in the HR niches. Reliability, configuration control, and scalability are the places where customers face big risk in SaaS deployments. The Salesforce.com platform is a kind of guarantee that can’t be easily duplicated.
  • JobScience is virtually collocated with the Salesforce.com corporate headquarters. This gives the company access to a huge store of CRM related experience. The difference between theory and reality is an important variable in CRM based HR applications.
  • JobScience easily leverages the huge Salesforce.com R&D budget giving Recruiters light years of competitive advantage.

Given the company’s deep history, the fielded application has all of the bells and whistles you’d expect in a mature Applicant Tracking system. Workflows, smart search technology, alerts and compliance management tools are ready to go.

The team itself is an unusual kind of ‘family company’. On first blush, the idea that this is a ‘family centric’ operation is pooh-poohed. Jobscience has a couple of family members at the top of the hierarchy. They have worked hard to leave family at home while developing a professional work environment. It’s not that kind of family company.

Rather, each and every one of the folks I met at JobScience had a family story to tell. These were ‘family people’ with big stories. The company is great about making sure that people get to work in their own family environments preferring to have distributed operations. The team was stronger for operating from their lifetime homes.

And then, there’s Ted. As the role of Recruiters and their home organization, HR, is transformed by economics, demographics and social software tools, having a lawyer at the helm is a competitive advantage. Rather than shoveling risk into the legal department, Elliot’s shop sees the legal risk and uses it as a foundation for design and innovation.

The world of platforms is in flux. So is the archetype CEO for HR Tech companies. JobScience is going to be changing the way the market understands itself.

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