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Talent Management: Is One Page “Good Enough”?

Kris Dunn | Founding Member, HRExaminer Editorial Advisory Board Member

Kris Dunn | Founding Member, HRExaminer Editorial Advisory Board Member

Please welcome Kris Dunn as the newest member of the HRExaminer Editorial Advisory Board. By day, Kris is an HR practitioner, currently VP of People at DAXKO, a progressive software firm dedicated to providing solutions to the best membership-driven organizations in America. At night, he morphs into a blogger at The HR Capitalist and the Founder and Executive Editor of Fistful of Talent. That makes him a career VP of HR, a blogger… but also a dad and hoops junkie, the order of which changes based on his mood. Full Bio…


I’ve said it a million times, so I’ll say it again. Complexity is the enemy of actually getting people to use things.

Look around and you’ll see that it’s true.  To chase the claim of having the best widget, companies over-engineer products as a standard business practice.  Whether you’re talking about your life as a consumer or a HR pro, you’ve been impacted by an over-engineered solution.

First, let’s talk consumer products, and we’ll get to talent management later.  You don’t need a HD video camera with 30 features  and a 400-page user manual, you need a point and click camera that delivers good enough quality to share with others via the web. You’re not going to edit the 15 hours of high-end HD footage you have now, so why would you want more?

The Good Enough Ideology

Enter the Flip video camera.  A snippet from a 2009 Wired article will get you warmed up to the concept of a “good enough” solutions:

“”The Flip’s [Flip Mino, small pocket video camera, which is how we tape FOTv over at Fistful of Talent] success stunned the industry, but it shouldn’t have. It’s just the latest triumph of what might be called Good Enough tech. Cheap, fast, simple tools are suddenly everywhere. We get our breaking news from blogs, we make spotty long-distance calls on Skype, we watch video on small computer screens rather than TVs, and more and more of us are carrying around dinky, low-power netbook computers that are just good enough to meet our surfing and emailing needs. The low end has never been riding higher.

So what happened? Well, in short, technology happened. The world has sped up, become more connected and a whole lot busier. As a result, what consumers want from the products and services they buy is fundamentally changing. We now favor flexibility over high fidelity, convenience over features, quick and dirty over slow and polished. Having it here and now is more important than having it perfect. These changes run so deep and wide, they’re actually altering what we mean when we describe a product as “high-quality.”

So what about your life as an HR pro?  Are you using products that are hopelessly complex?  Are the talent processes that you’ve developed to define your HR practice so complex that they actually discourage line managers and your employee population both from using them?

My guess is yes. Enter Mark Effron and Miriam Ort.

Simplifying Talent Management

Effron and Ort recently published a book, “One Page Talent Management” (OPTM).  I recently picked up a copy, and I couldn’t help but think of The Flip and the concept of “good enough” as I read OPTM.

In the book, Effron and Ort (accomplished Talent Management Pros with strong careers) argue that many companies add complexity to their talent practices without evaluating whether those components add any value to the overall process. More importantly, they rightfully point out that the added complexity adds headache-inducing time-wasters to core talent items like Performance Management, which turn managers off to the whole process and fail to improve results.

When Effron and Ort say “one page talent management”, they’re dead serious – and committed.  They’re proposing you strip down your current practices to contain only the elements that truly add value.  The good news is that they’ve taken a very scientific approach, basing every process recommendation on loads of proven scientific research that’s openly cited in the back of the book.

As a result, it’s clear they’re not guessing or just throwing opinions around. They know more than most people about areas like Performance Management, 360-Degree Feedback, Talent Reviews and Succession Planning, Engagement and Competencies.  That’s what they do. What makes OPTM so different is that even though they have all that knowledge, they’ve opted to dramatically simplify the approach to each of the cited areas of Talent Management.  Most experts with the same knowledge would chose to add features.

Instead, they’re seeking to build the Flip video of Talent Management. It’s just crazy enough to work.

If we stick with Performance Management as our target for simplification, Effron and Ort run through the research and recommend the following:

  • No more than three goals total per employee.
  • One page total for the whole system.
  • No stretch goals.
  • No goal weighting.
  • No self assessments.
  • No labels or numerical weightings.

Many of you look at that list and ask, “What’s left?”  Great question. What’s left is a one page format with three goals, a couple of behaviors you want the employee to focus on, the metric each is to be measured by and space to list the results. That’s it. No more.

One Page Talent Management is a great read, and Effron and Ort’s work should be on everyone’s reading list. It’s rare that experts in the field attempt to downsell you on what you really need.  And when you hear an expert attempting to downsell you – whether it’s your local auto mechanic, the kid at Best Buy or a Talent Management expert – you probably need to listen closely.

Once you move through OPTM, the only remaining question is the toughest issue you’ll face – are you brave enough to strip down your current practices (which you probably built) and tell your company they need less, not more?

Good luck with that.

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Recruiting is Hard Work

Recruiting is hard workRecruiting is hard work. Typically, the recruiting professional is given requirements without adequate time or preparation. She is then expected to deliver a seamless and enthusiastic presentation to a series of prospects with the goal that each of them hopes they get the job. The mindset shift from reactive participant in internal goings-on to smooth salesperson is the most obvious emotional challenge of the job.

Working from ill defined job descriptions in areas beyond her expertise, the recruiter is expected to simultaneously wear generalist and specialist hats. Often armed with no more than a set of loosely defined questions and just enough time to get a cup of coffee, she wades through a sea of faces trying to keep notes on the differences between the choices. While the hiring managers who use her services a periodic entrants into the game, she faces an onslaught of identical problems from the managers she serves.

In the 1980s and 1990s, the rest of the company (at least the parts that produce real revenue) went through a massive house cleaning process that redesigned processes and focused on the measurement of quality. The Recruiter, sadly, is usually mired in the business mindset of the 1950s. Firefighting is the norm and the consistent lack of planning creates massive amounts of rework. Maintaining a positive keel in this primitive environment requires a deep personal commitment. Since Recruiting is a dead-end career path, there is no way to tag aspirations to rewards inside the company. This drives the perception that external competitors, who are usually compensated for performance, are somehow a bunch of thieves and bandits.

While the external players work in the same sad pile of reactive pressure, compensation solves some of the embedded morale problem.

We believe that there is hope on the horizon. Increasingly, CEOs are being queried about the management of critical teams, their development and their relationship to the overall performance of the company. We’ve seen large company executives taken to task in shareholder meetings for the methods they’ve used to reduce headcount. Most of the current offerings in our industry, however, don’t seem to support either team development or the real tasks of the working recruiter.

Recruiters need timely information that helps them make better decisions in situations of high pressure and mission criticality. This doesn’t exclude the automation of routine administrative tasks, that’s a start. The decision support required to make precious hiring decisions, however, is all but absent from the current playing field.

Who is this person? How well do they get along with others? How do they respond under stress? Are they passion players or just looking for a job? What is the day to day work environment going to be like?

Imagine being put on the spot, over and over again and then ask yourself what information you’d want to have at your hands. Most of the tools in use today don’t even have the means to store and present the stuff, let alone gather collect and analyze it. Recruiters, more than most professionals need rapid access to the knowledge of the organization and a means to have it at their fingertips.

Great recruiters know the personalities, needs and desires of their hiring managers. Have you ever seen a recruiting system that provided a framework for managing and understanding this insight? Somehow, hiring managers, from the systems perspective, are not as important as customers are in a CRM system even though they drive the entire process….Lots of tools to manage applicant data and no structure for managing hiring authorities. What aren’t there simple assessment tools that a recruiter can use to create the match that matters…between boss and new employee?

Part of the problem is that few of the developers and executives in our industry have any meaningful experience as Recruiters. We’d love to hear stories of CEOs who spend time in Recruiting desks so that they can constantly improve their grasp of the hard work involved in recruiting.

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The Weekly HRExaminer v1.25

The Weekly HRExaminer for July 23, 2010 Dot Jobs Debacle

Read The Weekly HRExaminer v1.25 Now

Feature | Dot Jobs

Some say the dot.jobs proposal is a lemon. Backers say they’re just making lemonade with the lemons they’ve been given. Who is right? Read our take plus reviews of Jobscience and Beyond.com and meet our latest Editorial Advisory Board Contributor…Read More

Last Chance
It’s your last chance to register to attend the IPMI HR Management Institute’s event next week in Atlanta. Join John Sumser and register today (more details below).


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In an increasingly knowledge-based economy, a well coordinated, highly motivated and engaged workforce is one of the key, if not the key driver of quality output and productivity improvements. The IPMI Human Resource Management Institute is a 2 ½ day meeting designed to address these issues by facilitating dialogue amongst leading HR practitioners and experts. Join us along with John Sumser in Atlanta July 25-27, 2010.


That’s it for this week’s HRExaminer.

Have a fantastic weekend!

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